Advertise is on course for the Arqana July Stakes at Newmarket next month following his fine effort at Royal Ascot.
The Martyn Meade-trained colt backed up his Newbury debut success with a brave effort that saw him find only Calyx a length too good in the 23-runner Group Two Coventry Stakes over six furlongs.
Having proved he belongs at that level, Meade will aim for another Group Two, won last year by Mark Johnston’s Cardsharp.
“We were really pleased with him. He ran very well, he’s in good form and the plan is to go to the July Stakes,” said Freddie Meade, assistant trainer to his father.